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作品编号：51
参加时间：07-11-04 14:27 提交时间：07-11-04 16:25 浏览量：1124 评论量：0 顶： 
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myTino：
您好！在威客看到您发布的任务，特参加此次任务。我是一名从事服装设计有7年经验的中国女孩。目前离开企业有6个月时间了，在从事soho职业。对您的提议我做了详细得阐述。望阅览。谢谢！
基于在任务发布时，我只知道贵方为美国的商标注册商，其他背景及相关资料均为未知数。因此在分析市场份额一项中，更多得详解偏向于中国纺织服装也的现状与出路。相信贵方在这份资料当中会很明确得看到贵方如在中国市场发展服装业所掺有得份额。
服装制造是我国的传统行业，长期以来，在保障人民服饰消费，增加出口创汇，积累建设资金，安排职工就业等方面发挥着重要的作用。
中国是将近十五亿人口得大国，已名副其实地成为全世界最大得服装消费国和生产国。据国家统计局统计，2002年纺织服装得总产值约占全国总产值得十分之一，并且已连续五年出口创汇顺差第一，为我国出口创汇作出巨大贡献，同时我国已成为全世界最大得服装生产加工基地，全世界每三件服装，其中一件来自于中国生产。
中国在加入WTO以后，服装制造业面临新的机遇和挑战，企业间的竞争已经由“大鱼吃小鱼”演变成为“快鱼吃慢鱼”，使其能应对频繁变化得市场作出迅速灵活得响应，进而促进服装生产自动化程度大大提高，形成大规模生产能力。同时，通过国内外市场得竞争，已经涌现出一些全国性的知名企业。
由于世界经济正从传统型向经济型的转变，个性经济的重要性超过了规模经济。消费者越来越不满足于批量生产的成衣。他们得购买意识受到品牌文化理念和国际流行趋势得影响，对服装的个性化要求越来越高，因此，服装市场“多品种、小批量、高质量、快节奏”得特点日益明显。
而如今服装业发展得现状也存有难成气候得现实原因。中国服装业有四大特征：规模大、产量大、水平低、结构差。水平低指的是我们得设计水平低，这也是我国服装业只能替别人加工高档名牌服装，自己的产品难以成名的原因。企业结构链停留在传统设计管理得模式，致使设计手多停留在落后阶段，设计周期长，成本高，新产品创新能力弱，开发周期长，就不容易发据适销对路的产品，在由于大规模得生产带来的供过于求的市场局面，进而造成库存积压，影响资金周转。
美国纺织部在1995年就开始实施“需求带动制造系统”的计划。工业发达的国家把服装附加值最大得部分（新产品设计前端和产品销售）留在本地区，而生产加工外包出去。目前国内服装结构从传统型向经济型得逐步转变以后，可以大大缩短设计周期，提高接单能力。
目前国内许多大规模企业，多属于“橄榄型”结构。所谓橄榄型，即中间大（中间指生产开发和生产管理），两头小（两头指设计和营销）。这样的企业结构必须向“主动市场结构”发展，即“杠铃型”。而要向“杠铃型”发展,需得到相应的信息技术支持。
“以产品为中心”的经营理念造成了产品先制造后强加给消费者，使其没有选择空间。但，现在得消费者有了更多的需求。“以产品为中心”逐渐转变为“以市场为中心”。虽然意识到生产畅销对路得产品了，但是就“市场”二字来说，它是一个很模糊的范畴。随时间的变化和地域的区别，市场截然不同。显而易知，要想强化、提升综合能力必须做到用快速得反应、准确得理解来赢得先机。
在中国最大的优势，也是致使本国服装业品牌效应难以成气候得弊病。即，较低的劳动力成本价格优势。
通过以上对中国纺织服装业发展的现状分析，贵方在中国进行服装业经营得份额大有空间。但是必须具备以下几项，方能使中、美双方利益互动、价值互增。
1. 单项业务信息技术到集成信息平台：避免信息孤岛现象得泛滥，影响整体效率得提高，有必要实施集成信息平台。
2. 单机本地的服装设计到网络、异地的协同设计：中方得设计力量、资源使用与美方得设计信息、工程技术、艺术创作相互辅佐。分成主辅，来达到服装设计得跨区域支持及共享协同的目的。
3. 中美双方建立服装信息技术应用得公共服务平台，善用双方的优势以解决服装设计、生产与各类实际问题，实现用最少得资金，获得最佳得效果。
通过对第一项内容的分析，建议采用二、三种方法合并来实施。采用贵国的商标和设计，本身对于品牌来说就已经形成了一个良好的知名发展空间，采用外来的设计与本国设计相辅得方式和理念，也会增进消费者对品牌的兴趣。那相对来说市场效应就增加了很多得空间和份额。将生产与物料的资源重点放置在中国执行。。只要控制产量的多少，质量的高低、市场区域的准确投放就皆可。从而也达到了有效控制各项成本资源的目的。
另外，就第二项的基础上详细说明成本、发展城市、战略投资地区和潜在的中间商。对此，关于成本方面要结合贵方制定了详细的产品定位策划以及产品开发前期的计划，和人力物力投资的力量之后，才可以出具详细的成本预算报告。发展城市、战略投资地区以及潜在的中间商这三项来说，中国服装无处不在，但是每个地区都有不同。建议投资在一类城市或者二类城市来发展。战略部署及策划也要基于各方条件便利于两国往来和沟通，以及在物流资源及人力资源方便往来的基础上才可出具详细得战略策划书面报告。说直接了，就是必须在两方都知道对方要什么做什么以后，才可以去根据双方达成的共识来制作完整且有效。大家都认同的战略策划报告。
返回头，对于贵方产品定位的内容及范围，可以在战略部署详尽后，在进一步探讨、策划及确定关于产品定位、比例、成本预算、设计开发、经营模式等具体内容的产品企划书面报告。
以上为本人对此次任务的详解，如有不详尽之处，还望指教。谢谢！
参加任务人：夏天
提交时间：2007年11月4日
myTino：
Hello! See the task that you release in majestic serving, specially participate in this task. I am that one are engaged in the Chinese girl of experience for 7 years of dress designing. Leaving enterprises at present has 6 months, is engaged in soho job. Proposition in you I it makes to be so detailed that explain. Hope to read. Thanks!
Because of when the task is released, I leave trader that registers trade mark of U.S.A. on you only, other backgrounds and relevant materials are unknown numbers. So in analyzing one of market share, must explain in detail, lean to on clothes current situation and outlet too, textile of China, while being more. It is believed that you will be very so clear as to mix and have share in the development clothes industry of Chinese market to see you in this materials.
The clothes make the traditional trade that is our country, for a long time, are ensuring people's dress to be consumed, increase foreign exchange earning, accumulate the construction fund, respect of arranging for the worker to obtain employment etc. is playing an important role.
China 1,500 million people have big country, become whole world so heavy that dress consume country and producing country most qualified already nearly. State Statistics Bureau statistics show textile clothes get gross output value account for national gross output value take 1/10 2002, and the first of favorable balance of foreign exchange earning, has made enormous contributions to foreign exchange earning of our country already for five years in succession, our country become the whole world has been so loud that dress produce the processing base most already at the same time, every three dresses of whole world, one of these comes from China's production.
After China is joining WTO, the manufacturing industry of the clothes faces new opportunity and challenge, the competition among enterprises has already been developed and become " the Chinese herring takes the slow fish " by " the big fish take the small fish ", enable it should market it makes to be so flexible that respond rapidly to frequent change, and then promote the production automation intensity of the clothes to improve greatly, form extensive production capacity. Meanwhile, get the competition through the domestic and international markets, has already emerged in some nationwide famous enterprises.
To economy transition, individual character importance of economy exceed the large-scale production from traditional type because of international economy. Ready-made clothe that consumers are not more and more satisfied with producing in batches. They must buy consciousness receive brand cultural idea and international fashion trend must influence, have more and more high expectations for individualization of the clothes, so clothes market " many variety, short run, high quality, quick rhythm " get characteristic to be day by day obvious.
And clothes industry develop current situation have difficult to make good to take the realistic reason nowadays. There are four major characteristics in the Chinese clothes industry: The scale is large, the output is great, the level is low, the structure is bad. Level low to mean we take design level to be low, this is that the clothes industry of our country can only process the top-grade famous-brand clothes for others too, one's own products difficulties to become famous.Enterprise structural chain stay in traditional design management mode, cause, design hand remain in backward stage more, design cycle is long, with high costs, new products innovation ability are weak, development period is long, difficult hair according to readily marketable products, because of must produce for overly asking market situation that bring while being extensive, and then cause stocks, influence fund turnover.
American Ministry of Textile Industry began to implement the plan of " the demand drives the manufacture system " in 1995. Industrially developed country added value so heavy that part (new product design front and products sell) stay in this area most clothes, and produce and process putting out to contract outside. Domestic clothes structure to must change progressively, from traditional type at present, can shorten design cycle greatly, improve and connect single ability.
A lot of domestic large-scale corporations at present, are mostly the structure of " olive type ". Mean producing and developing and production management the middle what is called olive type, i.e. the middle loud '), both ends are small (both ends are referred to and designed and marketted). Such an enterprise's structure must develop towards " structure of initiative market ", i.e. " dumb-bell type ". Develop towards " dumb-bell type ", will need to receive corresponding information technical support.
" the management theory taking products as the centre " has caused the products to impose on consumers after making, make it not choose the space. However, needing consumers now has more demands. " regard products as the centre " changes into " regards market as the centre " gradually. Though realize, produce in great demand to satisfy the need, take the product, as to two words on " market ", it is a very fuzzy category.The difference between varying with time and region, the market is completely different. Apparent easy to know, if you want to strengthen, promote integration capability must accomplish with must react fast, so accurate as to understand that gain the first chance.
In China heavy advantage most, cause national clothes industry brand effect make good disadvantage of taking while being difficult too. I.e., the price advantage of lower labor cost.
Current situation of development analyze you carry on clothes industry manage share have much space in China to clothes industry, textile of China, through the above. Must possess following several, can make, American of both sides interests interdynamic, value increase each other.
1. The business information technology of the individual event reaches the integrated information platform: Prevent information detached island phenomenon from must overflow, influence whole efficiency must raise, implement integrated message platform while being necessary.
2. The local dress designing of the unit reaches the designs in coordination of the network, strange land: China designs strength, resource use and U.S.A. to design the information, engineering, artistic creation to assist a ruler in governing a country each other. It divide into complement mainly,it come achieve clothes design it trans-regional to support and share in coordination with purpose.
3. China and the United States set up the information technical application of the clothes and get the public service platform, make the best of the advantages of both sides in order to solve dress designing, production and all kinds of practical problems, realize, with do without fund most, obtain getting best result.
Through an analysis of first content, propose, adopt two, three method amalgamate, implement. Trade mark and design to adopt your country, itself already form a good famous development space to brand, adopt outside design and this country to design and complement way and idea, will promote consumer's interest in brand.output, level, market area of quality throw in accurately on all but. Thus achieved the goal of controlling every cost resource effectively.
In addition, on explaining the cost, developing the city, strategic investment area and potential intermediate trader in detail on the foundation of item 2. As to this, want, combine about cost you make detailed products make a reservation planning and previous plan of product development, can provide the detailed cost budget report after the strength of making the investment with the manpower and materials.Develop city, strategic investment area and potential intermediate trader these 3 items say, the Chinese clothes are ubiquitous, but there is difference in each area. Propose making the investment to develop in a kind of city or class II city. Strategic plan and plan, want until each side terms convenient on two country exchanges communicating too, and can provide on logistics resources and the human resources foundation convenient to be exchanged detailedly the written report of the strategic planning.Have said directly, but must be after two sides know what what the other side want to make, can go, come on, make according to the common understanding that both sides reach intact effective. Strategic planning report which everybody approved.
Return head, as to you content and range that products make a reservation, may be after strategic plan is exhaustive, further probing into, planning and confirming it about products making a reservation, proportion, cost budget, designing the products enterprise planning written report of concrete contents such as development, management mode,etc.
The above for I to to explain in detail task this, have exhaustive, hope to give us your comments. Thanks!
Participate in task people: Summer
Submit time: November 4, 2007
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所属任务信息
- 寻找中国的战略合作伙伴
- 任务序号：12980
- 当前状态：结束
- 任务金额：1440.00元
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